Quick reads, fresh thinking, and actionable ideas from the Cowry team.
Do Words Change How Fair a Decision Feels? Author: Tanvi Gaikwad When a decision feels unfair, does explaining the reasoning change how we judge the decision? If your manager cuts…
When it comes to saving for retirement, one question often looms large: How much do I need to save today to live comfortably later? At Cowry Consulting, our partnership with…
With consumers grappling with rising costs, just how important is ESG when it comes to their decision-making? Cowry conducted a piece of preliminary and exploratory research, in the form of…
In a world of ever-growing loyalty programmes and schemes, how can you make yours stand out? At the heart of it, loyalty is a multifaceted concept, with competing functional and…
About FORGOOD framework for ethical Behavioural Science in corporations Written by Annabel Gillard, Bishin Ho & Maria Fronoschuk from Principia Advisory, Behavioural Science LSE & Cowry Consulting respectively. The FORGOOD…
I sat down with Raphy March, one of the members of our Executive Team. We spoke about Cowry’s commitment to fostering a positive workplace culture, supporting employee well-being, and contributing…
After eight years of operating in the private sector with companies like Amazon, Mondelez and HSBC UK, Cowry Consulting is formally taking its operations into a new space: The public…
A narrow-minded, bottom-line focus commonly plagues private sector organisations, neglecting wider social impact in pursuit of exclusive “win-win” arrangements. Meanwhile, the evaluation of corporate success is rightfully and increasingly intertwined…
In the ever-evolving landscape of responsible and sustainable business practices, ESG principles serve as the guiding compass for companies. Within this constellation of values, the social aspect emerges as a…