Foundation
Activate
Kickstart your BeSci journey
Cowry Academy
Build behavioural intelligence at scale
Build capability 
Our award-winning Academy helps individuals and organisations embed Behavioural Science and AI capability through a structured three-stage pathway. From foundation learning to applied practice, each stage delivers practical, measurable upskilling.
Whether you’re looking to drive customer engagement, support colleagues, or create more intelligent corporate systems, the Cowry Academy provides the structure, tools and support to bring Behavioural Intelligence to life.
Activate
Behavioural Science Foundation
Kickstart your BeSci journey.
Designed for psychology novices, our award-winning and CPD-accredited e-learning course gives your team a window into the exciting world of behavioural science.
Accelerate
Behavioural Science Masterclasses
Become a Behavioural Science Champion.
Bespoke programmes that equip your team with advanced behavioural science knowledge and cognitive bias application to take your business to the next level.
- Teams: Develop Behavioural Intelligence Capability
- Leaders: Build a Behaviourally Intelligent Culture
- Executives: Create a Behaviourally Intelligent Boardroom
Apply
Behavioural science practitioner
Put learning into practice with expert support.
This advanced programme teaches businesses how to accelerate growth and improve ROI through hands-on behavioural science experimentation.
Find the right course for you and your team
Who it’s for
Purpose
Format
Duration
Key outcomes
Certification
Best for
Activate
Behavioural Science Foundation
Individuals or teams new to behavioural science
Build awareness and shared language of behavioural science
Self-paced, 6 module e-learning
90 minutes
Understand the science behind decisions
BeSci Foundation Certificate, CPD Accredited
Teams beginning their BeSci journey
Accelerate
Behavioural Science Masterclasses
Teams, leaders, and executives ready to embed BeSci in their work
Deepen understanding and apply BeSci within role-specific contexts
6x live, in-person sessions
6x 3 hour modules
Apply behavioural frameworks to real scenarios
BeSci Masterclass Certificate, CPD Accredited
Behavioural Champions or functional leads
Apply
Behavioural Science Practitioner
Practitioners applying BeSci to live business challenges
Translate knowledge into measurable behavioural change and ROI
Project-based learning with expert coaching
90 minutes
Design, test, and measure behavioural interventions
BeSci Practitioner Accreditation
In-house BeSci practitioners and change agents
Behaviourally intelligent graduates
Behavioural
science in action
Discover how we transformed Sky’s
retention strategy through behaviourally
intelligent conversations that delivered
measurable uplift in loyalty, upsell and
annualised ROI.
What makes our
academy different?
- Practical over theoretical: Built by practitioners, for practitioners, always focused on action.
- Multidisciplinary learning: From neurodesign to experimental design, every session is led by behavioural scientists.
- Community of practice: Ongoing CPD and access to our BeSci & AI Learning Community.
- Cross-cultural delivery: Available across regions and languages, tailored to local behavioural norms.
- Measurable impact: Designed to deliver behaviour change, not just knowledge retention.
Meet our award-winning faculty
A group of behavioural scientists with a passion and skill for behavioural change. We have over 40 expert consultants skilled in applying effective behavioural interventions in the private sector.
You will have access to specialists in Behavioural Research, Behavioural Strategy, Behavioural Design, Experimental Design and Behavioural Data Science.
