Ziba Goddard
CEO
hello
We’re a team of behavioural scientists, consultants, neurodesigners,
researchers and data scientists. All united by a shared passion for
understanding how people think, feel and decide.
Raphy March
Chief Product Officer
Pippa Pennycook
Operations Director
Simon Binge
Commercial Director
Krisztián Komandi
Behavioural Director
Natalia Gomez Sicard
Lead Behavioural Researcher
Rich Milner
Lead Behavioural Designer
Charlie Nixon
Lead Behavioural Architect
Recognised by the Financial Times
Proud to be named one of the UK’s leading consultancies in 2024, 2025 and 2026.
Mana Jhaveri
Behavioural Architect Manager
Vanessa Buehler
Behavioural Architect Manager
Pam Dang
Behavioural Design Manager
Mallika Bhaskar
Behavioural Architect Manager
Emma Kemp
Behavioural Research Manager
Emily Sweigart
Senior Experimental Designer
Jadin Meurer
Senior Behavioural Architect
Jennifer Gezhen
Senior Behavioural Architect
George Ferridge
Senior Behavioural Data Scientist
Letitia Leong
Senior Behavioural Designer
Tish Rohaise
Senior Behavioural Designer
Lisa Bladh
Senior Behavioural Designer
Jess Wrensch
Senior Experimental Designer
Trevor Igasta
Experimental Designer
Abdul Odeshina
Behavioural Designer
Charlie Cooke
Behavioural Architect
Tucci
Pawhavioural Researcher
What we stand for
We believe that behavioural science should be a force for good. Find out more about our ethical framework, values and work with non-profits.