Energy
Powering Smarter Decisions — with Behavioural Intelligence
In energy, the stakes are high — for customers, for providers, and for the planet. Whether it’s supporting customers through switching, smart meter rollout or decarbonisation journeys, behavioural barriers can stall progress. At Cowry, we use Behavioural Intelligence to simplify decisions, build trust, and nudge action at scale.
We’ve worked with leading energy brands to improve customer engagement, optimise digital journeys, and ensure communications drive meaningful behaviour change.
Powering smarter decisions with behavioural intelligence
In energy, the stakes are high. For customers, for providers, and for the planet. We support customers through switching & smart meter rollout by simplify decisions, building trust, and nudging action at scale.
Common challenges we solve
Smart Meter uptake
Increasing Smart Meter uptake
Complaints
Reducing complaints and confusion about bills and tariffs
Green energy engagement
Improving engagement with green energy propositions
Onboard Experiences
Designing switching and onboarding journeys that build confidence
Clear communications
Communicating regulatory or technical information clearly
Net zero initiatives
Encouraging take-up of net zero initiatives and services
Industry relevant initiatives
We help Energy clients with
Increasing Engagement
Net Zero transition and decarbonisation engagement strategies
Improving Adoption
Smart Meter rollout and digital infrastructure adoption
Streamlining Journeys
Tariff switching, onboarding and retention journeys
Encouraging Change
Energy efficiency behaviour change communications
Trusted by major brands
Impact we’ve delivered
across customer conversations
cases closed through the adoption of a new behavioural guide
from behavioural comms campaign
with a single CTA change
Why it works
- We design for complex, low-engagement decisions – Energy decisions are often confusing and easy to put off. Our behavioural scientists understand how people process information under uncertainty, so we design communications and journeys that simplify choices and make action easier.
- We build trust through clarity and control – In a category where trust is fragile, we design experiences that feel transparent, fair and supportive, helping customers feel more confident in how they use and manage their energy.