Food & Beverage
Transforming Taste, Choice and Experience — with Behavioural Intelligence
In food and beverage, every decision is multisensory — from what people pick off the shelf to what they order at the table. We apply Behavioural Intelligence to optimise pack, menu, and messaging experiences that shape perception, guide decisions, and increase spend.
We’ve helped brands like Coca-Cola Europacific Partners, Wagamama, All Bar One and Mitchells & Butlers turn insight into results across menus, packaging, and in-outlet experience design.
Transforming taste, choice and experience with behavioural intelligence
In food and beverage, every decision is multisensory. From what people pick off the shelf to what they order at the table. We apply Behavioural Intelligence to optimise packaging, menu, and messaging experiences that shape perception, guide decisions, and increase spend.
Common challenges we solve
Packaging design
Designing packaging that drives usage and product discovery
Optimising menus
Increasing spend per head through optimised food and drink menus
In-store Environments
Creating in-outlet environments that prime specific behaviours (e.g., speed, satisfaction, spend)
Multisensory Experiences
Translating brand personality across multisensory channels
Sustainability
Improving sustainability without sacrificing customer experience
Engagement with promotions
Enhancing seasonal and promotional uptake
Industry relevant initiatives
We help Food and Beverage clients:
Transform packaging
Global packaging sustainability transformations
Increase spend per head
Menu engineering to increase food and drink sales
Create multisensory dining experiences
Designing immersive, branded multisensory dining experiences
Improve promotions
Optimising point-of-sale and promotions
Trusted by major brands
Impact we’ve delivered
from inflight retail optimisations
trained in menu design guide to increase sales
from behaviourally redesigned dinner menu
Why it works
- We design for fast, instinctive decisions – Our neurodesigners understand how the brain processes visual information. We design menus, packaging and environments that guide attention, encourage exploration and even increase appetite through design alone.
- We use sensory cues to shape behaviour – Taste is only part of the experience. We design for visual, verbal and environmental cues that influence perception, appetite and willingness to spend.