Retail
Turning Browsers into Buyers — with Behavioural Intelligence
In retail, attention is short, choice is overwhelming, and the path to purchase is anything but linear. At Cowry, we apply Behavioural Intelligence to streamline journeys, guide decision-making, and drive conversion across physical and digital retail experiences.
We’ve partnered with leading brands like Tesco, Sainsbury’s, Coca-Cola Europacific Partners, Mitchells & Butlers, and Wagamama to help them turn insight into action — and deliver results across menus, packaging, in-store, digital, and comms.
Turning Browsers into Buyers
with Behavioural Intelligence
In retail, attention is short, choice is overwhelming, and
the path to purchase is anything but linear. We help streamline
journeys, guide decision-making, and drive conversion across
physical and digital retail experiences.
Common challenges we solve
Choice Acceleration
Helping customers find and choose faster, with less drop-off
Strengthen Value
Making value feel tangible, especially in cost-conscious environments
Experience Architecture
Improving layout, messaging and navigation in-store and online
Menu Optimisation
Driving soft drink sales through menu optimisation and pairing
Packaging Effectiveness
Creating packaging that drives usage and repeat purchase
Shelf Salience
Building brand memory and salience at shelf
Industry relevant initiatives
We help retail clients with
Sustainable Usability
Deliver sustainable packaging without compromising usability
Value Rebuilding
Rebuild brand value and distinctiveness post-price promotions
Profitability
Optimise physical and digital menus for profitability and ease
Purchase Decisions
Improve impulse and planned purchase decisions
Trusted by major brands
Impact we’ve delivered
via behaviourally optimised retention conversations
from inflight retail optimisations
conversion through choice architecture redesign & naming of new proposition
sign-ups from to behavioural comms redesign
Find out how we transformed
Sky’s cancellation conversations
Why it works
We combine behavioural science, sensory design and neurodesign to create experiences that grab attention, guide decisions and build memory.
- We turn attention into action – Using visual hierarchy, saliency and behavioural cues, we design stores, menus, packaging and digital journeys that make choices easier and drive conversion at the moment it matters.
- We build distinctive, memorable brands – By applying neurodesign and memory science, we create experiences that stick. From shelf to screen, we help brands stand out, stay top of mind and drive repeat behaviour.