Activate
Behavioural Science Foundation
Kickstart your behavioural science journey
Learning & Development
Transform your learning & development
with behavioural intelligence.
We help learning and development teams create training that actually changes behaviour.
By applying behavioural science and AI, we design capability programmes that build skills,
confidence and sustained application in the real world.
Common challenges we solve
Learning engagement
- Capture attention and sustain motivation
- Encourage active participation over passive learning
Knowledge vs behaviour change
- Turn learning into real behaviour change
- Help people apply knowledge in real situations
Learning transfer
- Close the gap between training and day-to-day work
- Make new behaviours easier to adopt
Leadership & coaching capability
- Equip leaders with practical behavioural tools
- Improve coaching, feedback and everyday leadership
Adoption of new ways of working
- Support the rollout of new tools and processes
- Accelerate understanding and adoption
Sustaining behaviour change
- Embed habits into day-to-day work
- Make change stick beyond training
Where we intervene
We apply behavioural intelligence across every touchpoint in your learning journey.
AI adoption
Designing capability programmes that help organisations build confidence in AI tools and workflows.
Behavioural science capability
Equipping teams with practical behavioural science frameworks they can apply day-to-day.
Coaching capability
Developing leaders and managers into stronger and more motivating coaches.
Embedding new toolkits and frameworks
Helping organisations roll out new frameworks, playbooks or operating models so consistently and confidently.
How we support
We establish the foundations of the Centre of Excellence through the Cowry Academy. Our Foundation, Masterclass and Practitioner programmes build behavioural champions across the organisation, creating a shared language and practical capability from the C-suite through to frontline teams.
We embed behavioural science into real initiatives across the organisation. By applying the approach to live projects, measuring impact and creating repeatable playbooks, the capability scales across teams, markets and customer journeys.
We ensure behavioural science becomes part of your culture. Through bespoke onboarding journeys, central toolkits and continuous learning, teams are equipped to sustain and evolve the capability over time.
Impact we’ve delivered
0
scholars
trained on behavioural science
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centres of excellence built
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bespoke
e-learnings developed
0
%
of scholars
would recommend our courses
Trusted by major brands
Behavioural
science in action
Discover how we Built
Behavioural Science
Capability at SSE/OVO
Build your capability
Our award winning Academy helps individuals and organisations build behavioural science centres of excellence and embed a human first culture. Delivered through a structured three stage pathway, the programme equips teams with the skills, tools and confidence to apply behavioural science in real business contexts.
Accelerate
Behavioural Science Masterclass
Become a behavioural science champion
Apply
Behavioural Science Practitioner
Put learning into practice with expert support