Marketing & communications
Transform your marketing & comms with behavioural intelligence.
You have seconds to capture attention, moments to shift perception and minutes to drive action. We combine behavioural science and AI to help you create communications, campaigns and brand experiences that cut through, stick and drive measurable results.
Common challenges we solve
Human-centered Communications
Craft communications that are emotionally resonant, readable, and behaviourally precise
Distinctive Brands
Build brands that are distinctive, memorable and anchored in long-term recall
Behavioural Toolkits
Develop frameworks and toolkits that scale behavioural creativity across teams and markets
Evidence-led Iteration
Continually test and optimise messaging, channels, and creative for maximum impact
System Design
Align creative, data and insight into one coherent behavioural marketing system
Regulatory Compliance
Be compliant in highly regulated environments
Where we intervene
We apply behavioural intelligence across every touchpoint in your customer journey – comms or digital.
Customer Comms
We craft messages that cut through and drive action, even in regulated or low-engagement spaces. Making emails, letters & SMS clear, persuasive and impossible to ignore.
Digital Experience
We optimise digital journeys to reduce friction and guide behaviour. From websites to chat flows, we use behavioural insight to turn drop-offs into decisions.
Marketing & Brand
We embed behavioural insight into strategy and creative to make brands more memorable, meaningful, and effective.
Internal & Change
We improve internal comms by uniting teams around a shared behavioural approach, breaking silos to ensure messages land and change sticks.
How we support
We use psychometric and biometric research techniques to diagnose your brand and comms.
measure and optimise the distinctiveness of brand assets
assess the engagement and clarity of messaging
ensure messaging is behaviourally framed for attention and action
predict message effectiveness across behavioural segments
audit the behavioural fluency of multi-channel customer journeys
We redesign the experience to make good behaviour easier
- Behaviourally optimised comms (email, SMS, letters, digital)
- Communications frameworks for scale and consistency
- Creative toolkits for international roll-out
- Messaging that bridges brand, UX and service
- Strategic repositioning of brand propositions through BeSci
We help build the behavioural infrastructure to scale consistency, creativity and impact.
- Canvas:
Behavioural asset library and testing hub - Conductor:
Message mapping and optimisation system - Chorus:
Communications playbooks and AI-ready
Impact we’ve delivered
in paperless adoption for new customers, and 20% uplift in paperless for existing customers, following behavioural comms intervention, with an ROI of 7:1
in customer registrations online when driving self service, with an £8:1 ROI
for optimised instore department navigation
in average daily household water usage due to behavioural comms journey
Behavioural
science in action
Discover how we transformed Aegon’s
engagement strategy through behaviourally
intelligent videos that delivered measurable
uplift consolidation and annualised ROI.
Trusted by major brands
Why it works
- Capture attention and guide decisions
We apply behavioural design, visual saliency and framing to ensure messages are noticed, understood and acted on. - Reach people at the right moment
We help you decide when to communicate, how often and with what tone so messages feel relevant rather than intrusive. - Continuously improve performance
Using testing, diagnostics and AI tools, communications become smarter over time rather than relying on guesswork. - Enable teams to scale impact
Frameworks, playbooks and training help your teams create high-performing communications consistently and at speed.
Ready to get started?
Let’s talk about transforming your marketing and communications.