All trainers were clearly incredibly knowledgeable and brought plenty of valuable real life examples to the training sessions to to help some of theory stick
Josie
UX/UI Manager, P&O Cruises
Activate
Behavioural science foundation
and foundation plus
Kickstart your BeSci journey.
Designed for psychology novices, our award-winning and
CPD-accredited e-learning course gives your team a
window into the exciting world of behavioural science.
Build behavioural intelligence at scale
- Designed for psychology novices, this award-winning e-learning course introduces the fundamentals of behavioural science.
- Delivered in six interactive, bite-sized modules, it explains how your customers often behave more like Homer Simpson than Mr Spock.
- Discover Cowry’s exclusive C-Factors: The top 15 mental shortcuts that drive customer decisions.
- Perfect for business professionals across roles and disciplines.
Method:
Digital e-learning
Time to complete:
2 hours, at your own pace, in your own time
Certification:
CPD certified, certification included
Syllabus – Activate
Module 1:
The Big Small
How small tweaks can lead to big shifts in behaviour
Module 2:
How your brain works
A quick and easy quiz
Module 3:
System 1 & System 2
How your brain makes decisions
Module 4:
Real-world nudges
Practical examples of nudges from around the world
Module 5:
The C-Factors
The most important mental shortcuts for businesses
Module 6:
Ethics
The do’s and dont’s of using your behavioural science toolkit
Who should attend?
This course is a brilliant initiation into the world of behavioural science and is perfect for people from all business backgrounds, whether you lead a team, are customer-facing, in talent management or product design.
Spaces
Minimum of 8 scholars
Previous graduates include:
- Digital product designers, UX and visual designers
- Service designers and product owners
- Design managers and team leads
- UX researchers and analysts
- Call centre advisors
- Copywriters
About the course
Connect foundation theory to practical application.
Extend your knowledge to thinking about how behavioural biases & heuristics can be applied to workplace projects.
This CPD accredited course builds on the Foundation e-learning to develop your knowledge and practical application of behavioural science.
Skills you’ll learn
The course initiates colleagues into the world of behavioural science in a way that allows them to:
- Develop a shared language with colleagues
- Gain an appreciation of the benefits of applying behavioural science to touch points to optimise colleague or customer experiences
- Identify areas of friction to a bespoke organisation-relevant touchpoint
- Develop practical application of behavioural biases within your organisation
Method:
Digital e-learning Virtual or in-person
Time to complete:
4 hour facilitated session
Certification:
CPD certified, certification included
Syllabus – Activate 2.0
Behavioural science foundation e-learning
Building the bedrock of Behavioural
Science knowledge
Module 1:
Foundation Recap
Discuss Foundation principles and check understanding
Module 2:
C-factors in action in the real world
The impact and influence of the C-factors
Module 3:
Out-of-category case study
How Behavioural Science has been used in organisations
Module 4:
Company bespoke worked example
Use C-factors to identify areas of friction to a desired behavioural outcome
Who should attend?
Spaces
The course is for colleagues who are looking to gain a foundation in the principles that underpin behavioural science and explore how this
introductory knowledge can be applied to practical examples that are relevant to their organisation or functional area.
Previous graduates include:
- Digital product designers, UX and visual designers
- Service designers and product owners
- Design managers and team leads
- UX researchers and analysts
- Call centre advisors
- Copywriters
Minimum of 8 scholars
About the course
Skills you’ll learn
Connect foundation theory to practical application.
Extend your knowledge to thinking about how behavioural biases & heuristics can be applied to workplace projects.
This CPD accredited course builds on the Foundation e-learning to develop your knowledge and practical application of behavioural science.
The course initiates colleagues into the world of behavioural science in a way that allows them to:
- Develop a shared language with colleagues
- Gain an appreciation of the benefits of applying behavioural science to touch points to optimise colleague or customer experiences
- Identify areas of friction to a bespoke organisation-relevant touchpoint
- Develop practical application of behavioural biases within your organisation
words of praise from
our graduates
I use my behavioural science training multiple times, everyday. It's been invaluable to how we show up as a brand and make our communications more fluent for our customers
Kate
Brand Manager, British Gas Energy
It helped take the theory and practise how to practically apply it to our specific day-to-day context
Louise
Design Principle, TescoBank
It's helpful to understand the science behind why we do things the way we do with our communications.
Bhav
Developer, Centrica
Given me a clear format for applying BeSci when doing a friction audit, which was the big gap for me. Now feel confident deconstructing a piece from a BeSci perspective, before then applying it for fluency.
Gareth
Senior Comms & Delivery Manager, Quilter
It helped me identify friction within touchpoints, and has allowed me to improve fluency using a methodical approach and understand why some improvements would be better than others.
Sarah
Project Analyst, Just Group
Having the dedicated time with the workshop leaders allowed the freedom to explore ideas, ask questions, and gain feedback.
Keihra
Digital Specialist, Newday
It gave me a save environment to practice friction and fluency, discussing it with others and getting expert knowledge and steer at the same time
Caro
Senior Learning Experience Partner, Amazon
Love the ongoing Amazon Cowry partnership and development of BeSci Centre of Excellence
George
Head of L&D, Amazon
Cowry team were energetic, clearly experts in their field, engaging and made all the sessions fun and interactive. Great theory based sessions but always brought to live with case studies and practical application in the room. Thoroughly loved the time to think
Debs
F&B Development Director, P&O Cruises
I have really enjoyed this course and I feel that I have learned some valuable information that will really benefit me in my role as a marketing executive. Thank you!
Roshna
Marketing Executive, Quilter
I have really enjoyed the master class. I liked hearing from the different trainers as i think it brought new and different energy to each session
Louise
Learning Manager, Sky
Really interesting content that was engaging
Lainie
Unit Head, ADB
It was good to have so many examples to demonstrate real world success of each nudge
Haydn
Motability, Contact Centre Manager
Excellent session - love the interaction as a group and then the interactive online session - such a great way to learn - really engaging - thanks
Geraldine
Consumer Insight Manager, tui
The course gave the perfect amount of knowledge needed to apply learnings in my role. The session ran really well and we had lots of interesting discussions which I'm sure will be continued back in our teams at work.
Rachel
CRM & Email Marketing Analyst, Baillie Gifford
Very knowledgable, relaxed and personable
Ellie
Head of Customer Experience, British Gas
It would further my knowledge of this area and add a vital string to my bow as a comms manager.
Tim
Marketing Communications Specialist, British Gas Energy
The course was very good. I like the way it was tailored to Ocado. Good mix of self learning and taught sessions.
Emma
Research Manager, Ocado
Always nice working with Cowry, very friendly and knowledgeable trainers and coaches
Sophie
Correspondence Analyst, Quilter
Fabulous fleet of engaging trainers!! Each of you bought with you a wealth of knowledge, varied delivery styles and your own spin to the content on hand. Thank You for a brilliant journey!!
Seemab
Development Specialist, Sky
I’ve been at Sky for 12 years. This is the best training we’ve ever had.
Sky Advisor
Behavioural
science in action
Discover how we transformed Sky’s
contact centre culture by developing
a behavioural science centre of excellence
that delivered measurable uplift in
employee satisfaction and an increase
in ROI.
common questions
-
Is there a minimum number of scholars?
We don’t offer individual licences. The Academy is designed for organisations, whether that’s a small team, a pilot group or a large-scale rollout. We tailor the approach to suit your needs.
-
Can scholars across markets use the e-learning?
Yes. The course is designed for global use and can be accessed anywhere. We can also tailor content, examples and delivery to reflect different markets and cultural contexts, as we’ve already done for teams in India.
-
How is the course designed to aid learning?
The Academy is built using behavioural science principles to maximise engagement and retention. Content is broken into short, focused modules, with real-world examples, interactive elements and practical application throughout. The aim is not just to build knowledge, but to drive behaviour change.
-
Can we buy the course or is it only license based?
The Academy is typically delivered on a licence basis, providing access for a defined group over an agreed period. This enables structured onboarding, consistent delivery and robust tracking of engagement and progress. Scaled rollouts benefit from preferential pricing.
For organisations looking to embed behavioural science as a core capability, we also design bespoke programmes that can be integrated into your existing LMS and tailored to your business context.
